Sweet candy swap: A enjoyable Halloween dental advertising marketing campaign


Learn Time:3 Minute, 42 Second

I just lately learn a College of Bordeaux analysis examine from waaaaay again in 2000. The examine was to gauge the addictiveness of sugar in comparison with cocaine habit. The title of the examine was known as Intense Sweetness Surpasses Cocaine Reward and also you in all probability already guessed, sugar is extra addictive than cocaine.

We are able to’t cease Halloween and the potential sugar habit that children could get, however we will certain be concerned within the clear up! If there’s anyone that ought to be main the cost, it’s you, the native dentist.

Let’s get as a lot of the surplus sugar off the streets as attainable.

Run a candy swap sweet marketing campaign at your dental follow

All it’s a must to do are these 4 issues:

Let’s unpack this and present you simply how easy it will likely be to run.

Obtain the complimentary sweet swap marketing campaign supplies

We’ve created all of the promotional supplies that you simply’ll have to run the marketing campaign. You possibly can download the sweet swap materials at this link.

Determine on a sweet candy swap prize

It’s not straightforward getting sweet from a baby. For those who’ve forgotten, watch Jimmy Kimmel’s YouTube Halloween Prank the place mother and father inform their youngsters they ate all their children’ sweet.

If you will encourage children to surrender their extra sweet you’ve gotta have an amazing prize. A few of the profitable sweet swap prizes are:

  1. A giant prize drawing (a brand new bike or gaming gear)
  2. Money in trade for every pound of sweet
  3. Coupons or reductions to native companies that wish to associate
  4. Tickets to the flicks
  5. Oral hygiene kits and electrical toothbrushes
  6. Xylitol merchandise

Marketing campaign tip: When the children carry their sweet in for the swap make sure to get a photograph and submit it to your social media channels. Here’s a free patient photo HIPAA consent form in case you don’t have already got one.

Within the downloadable marketing kit we’ve included the digital information for a set of social indicators and a printable poster. All it’s a must to do is ship them over to your native print store. There’s additionally a set of digital pictures which you can submit to your social accounts.

I might additionally advocate that you simply ship out an e mail announcement to your affected person database.

Marketing campaign tip: As soon as the marketing campaign is over, ask your dental website design firm to create a web page in your website titled “Neighborhood Engagement” or “Vacation Occasions” and cargo up all of the images taken in the course of the marketing campaign.

An excellent follow instance of archiving group occasions is that this pediatric dental practice in Colorado. Take a look at the gallery web page which reveals images of their group involvement over time.

We advocate sending your sweet to a 501c3 group that allows your follow to put in writing off bills. We’re not accountants. We don’t even faux to be accountants on tv. You’ll wish to converse with a professional accountant in regards to the tax advantages, however you must be capable of write off a few of the marketing campaign prices.

We advocate Move America Forward which is a 501c3 group that distributes sweet in care packages to US troops stationed world wide. They gather 20-30 tons of sweet every year that’s shipped out.

You don’t need to do something however ship the sweet. No have to weigh it or kind it. The Transfer America Ahead staff takes care of all of the logistics.

I spoke with Scott, the director of the marketing campaign and he talked about that the troops love the care packages. If the mother and father of the youngsters that donate the sweet are OK with sharing their handle, the troops will usually write again thanking the youngsters.

Marketing campaign tip: While you submit your images on-line be sure that to make use of the hashtags #sweetswap and #halloweencandybuyback.


Working a Halloween sweet candy swap marketing campaign is tremendous easy and intensely efficient at creating superb social media content material, connecting together with your sufferers and group, and establishing your self as an oral well being chief.

Obtain the supplies which embody every little thing it’s essential to flip Halloween right into a inventive dental marketing alternative. 

Concerning the creator

Adrian Lefler is a dental marketing expert and the vp of My Social Practice. He lives in Draper, Utah, along with his 4 tremendous snarky children, skilled chef partner, one superior canine and one dumb canine.

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