The 14th Huawei Person Group Assembly was held in Bangkok, Thailand, the place Huawei and international business leaders, carriers and companions mentioned key matters associated to the cell phone business. networks and demonstrated future-oriented digital expertise improvements.
Through the assembly, Wang Jinping, Advertising and marketing Director of Huawei NCE Optical Community Subject, delivered a keynote speech. Wang Jinping stated the worth of house broadband (HBB) providers is shifting from demographic dividends to expertise dividends. Huawei’s high-end broadband answer can successfully assist operators implement consumer expertise operations, seize enterprise development alternatives, and supply customers with a high quality expertise.
Over the previous 20 years, HBB providers have grown quickly world wide. Nevertheless, customers have excessive calls for for a premium HBB expertise. These days, real-time interactive HD video providers reminiscent of on-line workplace and on-line schooling are vital for customers. Software expertise has change into crucial to making sure consumer satisfaction, and customers need a greater community expertise, even when it prices extra. In a scenario the place expertise dividends are rising massively, operators world wide wish to shift from making certain high-speed connections to offering the very best utility expertise.
Wang Jinping additionally talked about that in keeping with the brand new development, carriers ought to develop HBB providers from the next three points:
– To satisfy the necessities of varied departments and the massive market of potential customers, apply clever applied sciences to enhance the accuracy of figuring out potential customers and improve the advertising success fee, thereby quickly gaining market share.
– Guarantee device-network-service matching, construct networks based mostly on consumer expertise necessities and maximize return on funding (ROI).
– Construct capabilities that assist to understand consumer expertise to enhance HBB consumer expertise and consumer satisfaction, thereby enhancing model fame and attaining service development.
To assist operators obtain these targets, Huawei launched the Premium Broadband answer outdoors of China for the primary time. On this answer, sensible AEC playing cards are put in on the OLTs to gather utility KPIs reminiscent of delay and jitter in actual time in order that the consumer expertise will be perceived precisely and effectively. Moreover, the collaboration between iMaster NCE (a administration, management, and analytics system that gives the aptitude for clever huge information analytics) and Agile Digital Operations (ADO) helps operators reap dividends from expertise operations. HBB consumer.
Perception into expertise necessities, facilitating advertising development
The answer gives over 100 expertise labels in 4 dimensions: utility, consumer expertise, bottleneck, and networking. These labels make it simpler to seize key data within the consumer expertise dimension, reminiscent of utility kind, high quality of expertise, expertise bottleneck, and Wi-Fi protection. On this means, the potential consumer’s identification mannequin is optimized to alter from a one-dimensional mannequin to a multi-dimensional mannequin, serving to operators to extra precisely, intuitively and comprehensively understand consumer expertise necessities. In consequence, the advertising division can formulate extra correct, efficient, and detailed advertising methods based mostly on the captured data to satisfy consumer wants and get a head begin out there.
System-to-network-to-service matching, facilitating orderly community upgrades
A substandard consumer expertise might consequence from an incorrect device-network-service match. To resolve this problem, the site visitors statistics assortment operate offered by the answer has been upgraded from the minute degree to the second degree. As well as, the peak-to-average ratio (PAR) site visitors mannequin has been launched within the fastened community area. Based mostly on huge information PAR, this mannequin analyzes capability growth thresholds to make sure correct mapping of community providers. The modern triangular suppression mannequin identifies consumer expertise bottlenecks from three views: precise consumer expertise (reminiscent of poor QoE expertise and poor QoE period proportion), PON port congestion, and ONT congestion. On this means, operators can additional make sure the accuracy of device-network-service mapping, improve networks in an orderly method, and supply fundamental assurance for high-quality HBB connections and optimum expertise.
Notion of expertise on the minute degree,
Bettering passive responses to proactive providers
The service expertise is the cornerstone of brand name fame and sustainable service enterprise improvement. Based mostly on this idea, the Premium Broadband answer incorporates the improved notion functionality, which is enhanced from the dimension of Wi-Fi connection to the dimension of consumer expertise, implementing minute-level notion of issues. of poor QoE (reminiscent of video freezing) and producing poor -QoE Snapshots. In consequence, operators can precisely establish the causes of poor QoE in each temporal and spatial dimensions and proactively carry out community optimization. On this means, the answer helps operators change the mode of passive notion based mostly on consumer complaints to the most recent mode of notion and assurance of proactive expertise to successfully scale back consumer complaints and enhance model fame, serving to operators to enhance consumer retention fee and consumer satisfaction. .
Presently, the Premium Broadband answer has been commercially deployed to roughly 50 websites in China. In Henan, the five-dimensional mannequin of expertise information data elevated the advertising success fee of FTTR and gigabit providers from 3% to 10%. Moreover, constructing the on-demand community based mostly on the triangular suppression mannequin improved community ROI by 40%. In Zhejiang, correct poor high quality of expertise evaluation outcomes and the proactive rectification operate decreased the poor high quality of expertise fee from 4.3% to 2.7% and elevated the variety of complaints per 10,000 customers from 165 to 95. In consequence, the service’s consumer satisfaction exceeds that of its rivals, permitting the service to be aggressive in all points.
In line with Wang Jinping, HBB consumer expertise operations require extra collaboration between Huawei and carriers. By way of answer activation and joint verification of greatest practices, consumer expertise operations will really facilitate improvement, additional broaden enterprise boundaries, and broaden the dividend mannequin.