‘Change Witch’ Campaigns Take Off in Calgary and Lethbridge



Some dental workplaces in southern Alberta are providing children a bit of money for his or her undesirable sweet, in an effort to help trigger and share a message about good hygiene.

A purchase again marketing campaign in Lethbridge, hosted by the Alternative Dental Group, is exchanging cash and prizes for the sweet introduced into one of many group’s two places.

Organizers say youngsters will earn a greenback for every pound of sweet in addition to an opportunity to win a celebration at Lethbridge’s Film Mill for his or her complete class.

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